What it is: An ultra-black, buildable, vegan mascara delivers a quick hit of lash volume and length.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long wearing
Highlighted Ingredients:
- Cellulose Microspheres: Adds volume.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This ultra-buildable and long-lasting vegan formula allows you to take your lashes from friendly to fierce. The hourglass-shaped brush attends to each and every lash for a fast, volumizing effect.
Clinical Results: In an independent panel of 22 women aged 25 to 40:
- 91% found that the mascara gave their lashes extreme volume
In a test performed on 24 false eyelashes, after 10 brush strokes:
- Volume increased by 122%
In a test performed on 24 false eyelashes, after 20 brush strokes:
- Volume increased by 180%
